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Videos

Early inspirations

Keynote speaker: Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland.

Catalogue: Congress 2014: What Inspires?
Author: Jordon Casey
June 15, 2014
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Citation

Casey, J. (2014a, June 15). Early inspirations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/early-inspirations


Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation-in-customer-feedback


Videos

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
June 15, 2014
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Citation

Richman, Sauvage-Mar, Elliott and Gutterman (2014a, June 15). Gathering on-the-ground insights in the developing world . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gathering-on-the-ground-insights-in-the-developing-world-


Videos

Communication analytics: Effectiveness research for conversion based campaign planning

The Single Source Model is a self-report model and proving far less reliable in a world where consumers are now exposed and interacting with brands across diverse channels and multiple screens, often simultaneously. Whether bravado or curiosity, in...

Catalogue: Congress 2014: What Inspires?
Authors: Erik Prins, Iris van Dam, Sander Pot, Peter S.H. Leeflang
June 15, 2014
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Citation

Prins, van Dam, Pot and Leeflang (2014a, June 15). Communication analytics: Effectiveness research for conversion based campaign planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/communication-analytics-effectiveness-research-for-conversion-based-campaign-planning


Videos

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?
Authors: Vivek Banerji, Melissa Dagless, Takashi Takenoshita
Companies: Insight Dojo, Shionogi
June 15, 2014
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Citation

Banerji, Dagless and Takenoshita (2014a, June 15). The way of insight beyond technique. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-way-of-insight-beyond-technique


Videos

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
June 15, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, June 15). Y qualitative market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research-


Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014
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Citation

Dougherty and Domoslawska (2014a, June 15). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer


Videos
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Citation

Broadbent, G. C. (2014a, June 15). Foundation for the future . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/foundation-for-the-future-


Videos

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
June 15, 2014
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Citation

Fleetwood, D. (2014a, June 15). Free space. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/free-space